A dual pricing menu display succeeds when customers can understand which price applies before they commit to the purchase—and when the price they saw is the price the POS actually charges. That sounds simple. Operationally, it is one of the harder parts of implementing cash-and-card pricing in a restaurant. A...
Raising Menu Prices Without Losing Regulars: Timing, Rounding, and the Quiet Rollout
Raising prices is one of the most sensitive operating decisions a restaurant makes. Costs can move quickly, but guests—especially regulars—remember what their favorite burger, cocktail, lunch special, or family meal used to cost. That makes the question of how to raise menu prices restaurant operators face less about choosing one...
Seasonal Menus: How and When to Update Your Offerings for Maximum Profit
Long-term success in the restaurant business depends on flexibility. Seasonal menus are one of the best ways to meet the freshness, creativity, and authenticity that today’s consumers demand. Restaurants can increase profitability by highlighting the best ingredients, creating excitement, and strengthening customer loyalty by updating their offerings in line with...